While some professionals have been quick to embrace social media marketing as a way to promote themselves and build brand recognition, others have neglected it altogether, despite its obvious benefits.
If your social media presence has been minimal or non-existent, you may want to take another look at what this versatile medium has to offer.
If social media is a toolbox, then Facebook, Twitter, Instagram, and Pinterest are the tools. You can get by with one, but putting together a real presence is best done with two, three, or more.
While a blog website is a wonderful way to provide information about your services, it just doesn’t pack the same punch as it can when paired up with a Twitter, Google+ or Facebook account.
And, it’s easy to connect these things to your website or blog.
Social media is about accessibility and relationships. Sites like Facebook, Twitter, and Instagram that are updated regularly with a combination of both informative and personal posts make you more accessible to potential customers.
By responding personally to questions and feedback, you are building relationships, which is what social media is really about. Web 2.0, or the interactive web, is really all about 2 way communication between you and your sphere of influence online.
People who interact with their followers build a community of loyal fans who will want to re-tweet, pin, and share their content with others.
Good social media marketing allows your potential customers to get to know you. Twitter is excellent for this, and a great way to announce up-to-the-minute news about your business, as well as posting about updates to your blog or website.
When using social sites like Twitter, Facebook, and Instagram don’t forget to be a good follower yourself. Thanking your readers, following back, and sharing quality content posted by others will grow your network.
Creating content for your social media networks does not have to be complicated or time-consuming. After all, you have a lot of other things to do. Your blog content should, however, be compelling and easily shared.
Compelling content is short, to the point, and is either informative, entertaining, or inspiring. This kind of content makes the viewer want to keep reading, or click the link, go to your site, and share what they find.
For more content marketing information and real estate blogging tips contact us here.