A real estate blog is a vital tool today for real estate agents who want to diversify their connections online. And getting started with that can be a chore if you don’t know exactly what to write about to catch the eye of online readers.
While the content needs to be compelling, the title will be where people make the immediate decision whether or not to click on your blog link. That’s why you’ll need as much time crafting your title as you do writing any meaningful content.
Searching Online for Inspiration
While creating a title has to be done based on what people would search for, go online to find other real estate blogs to see what titles they use. That doesn’t mean copying titles and more looking at others for inspiration in how they gain readers.
Google Alerts can help you receive emails that show you every daily real estate blog in existence. You’ll see all of the titled headlines in one email so you can quickly gauge what keywords are being used the most.
Looking at Titles from the Reader’s Perspective
When you’re crafting a blog title, think of whether you’d click on a link to read your content. That might be a challenge when you’re always in the writer frame of mind.
Nevertheless, does the title topic offer something compelling that incites the reader to want to learn more? Do you promise valuable information that will make the reader feel like it was worth their time?
Emotion, also, is a valuable tool in making people click. This doesn’t necessarily mean being overly controversial, even if there’s plenty of real estate topics in that arena.
The topic of buying or selling a home still creates plenty enough emotion in many people, particularly when it’s a vital part of their financial or family future.
Thinking More Generically
Sometimes more generic titles used by others can work if you’re truly stuck on being original while also being relevant.
Giving list rundowns of a real state topic or using a title with the word “promise” or “secrets” have been used many, many times. Regardless, they can still be adjusted with occasional creative words to stand out from the crowd.
Words that set off a response in a reader will incite them to read what you have to say and with the assumption of learning something valuable.
Your real estate career may be making you too busy for much of this, so let Realty Blog Content write your blogs for you.
Image courtesy of stockimages / FreeDigitalPhotos.net
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Mikel Erdman is a proven marketing expert in the competitive real estate industry having coached and served thousands of real estate agents and loan officers throughout the USA.
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